The editors at Solutions Review have compiled a list of the top MarTech News from the week of June 10th, 2022. This round-up features news and updates from CRM and marketing technology brands like Salesforce, AdQuick, Semrush, and more.
Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other notable MarTech news. With that in mind, here is some of the top MarTech news from June 10th.
Top MarTech News From the Week of June 10th
AdQuick Partners with Lob to Provide Users with Direct Mail Retargeting Capabilities
AdQuick, an out-of-home (OOH) advertising platform, recently announced its partnership with Lob, a direct mail automation platform provider. The new partnership will help AdQuick provide its customers with cross-channel direct mail retargeting and enable them to deliver direct mail advertisements to an audience familiar with outdoor ads. These direct mail retargeting capabilities are made possible by combining AdQuick’s mobile device identifiers, pinpointing consumers with prior exposure to OOH ads, and Lob’s physical direct mail shipping capabilities.
Salesforce Announces New Customer 360 Features for its Marketing and Commerce Cloud Solutions
Salesforce has revealed several new Customer 360 innovations across its Marketing and Commerce Cloud solutions. These new capabilities will help companies connect their marketing, service, and commerce data on one platform, making it easier for users to connect, automate, and personalize interactions to build lasting customer relationships at scale.
The Salesforce Marketing Cloud updates include new features like triggered campaign messages, a digital command center for Slack, an app for e-commerce marketing insights, new AppExchange partners, a connector for B2Commerce Cloud, and tools for using first-party data to optimize Google Ads campaigns. Meanwhile, Salesforce Commerce Cloud will receive a new social integration with TikTok, a commerce marketplace solution, new customer service capabilities, and a pilot program for Salesforce’s NFT Cloud, which can help brands mint, manage and sell NFTs on the Salesforce Customer 360 Platform.
Semrush Launches the Beta Version of its Content Outline Builder Tool
Semrush, an online visibility management SaaS platform, has launched the beta version of its Content Outline Builder tool and expanded its Listing Management solution to help companies boost their online visibility worldwide. The Content Outline Builder tool uses data and artificial intelligence (AI) to help Semrush customers optimize blog articles with informed topics, descriptions, and insights into ideal word count, target keywords, meta titles, tone of voice, and more. The tool is available now as a public beta in Semrush’s free and paid plans.
Simpli.fi Expands its Digital Advertising Capabilities with New Google Ads and YouTube Offerings
Simpli.fi, an advertising automation platform, has released an expansion that introduces Google Ads (SEM) and YouTube advertising into its digital advertising capabilities. These new offerings will help Simpli.fi’s users improve how they execute, optimize, and receive consolidation reports on campaigns across Google search, YouTube, Facebook, and programmatic buys from a single location. The expansion adds to Simpli.fi’s existing solution suite, including mobile, video, CTV, social advertising tools, and more.
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- Top MarTech News From the Week of June 10th: Updates From Salesforce, AdQuick, Semrush, and More – June 10, 2022
- Top MarTech News From the Week of June 3rd: Updates From Pipedrive, MoEngage, Highspot, and More – June 3, 2022
- Top MarTech News From the Week of May 27th: Updates From Khoros, Amplitude, and Lob – May 27, 2022