An Innovator Who Develops Technology By Focusing On People

An Innovator Who Develops Technology By Focusing On People

“I graduated from the University of La Plata as an agricultural engineer, and ever since I was a kid, I’ve wanted to work with my father, who was an agricultural producer,” he says. Plantium founder George Gentilly, one of the benchmark companies in precision agriculture, and recalls that a year after he started working with his father, he left because they benefit every day. His destination was INTA of San Pedro, where he worked as an extension agent at Arroyo Seco for 6 months. “The head of the agency managed to get the communes of the towns in the area to pay us for gasoline so that we could advise the producers. From the cooperative of the municipality of Paván Ariba he asked us to replace the commune’s president. who asked who encouraging him to set up a soybean and peach factory,” he recalls.

At age 25, he told the president “I’m encouraging.” “I submitted two projects, one for a jam and pea factory, among other things, and another for a soybean processing plant. There was only one such plant at the time and that was La Plata Cereals, which processed a few tons a day. In my project it reached 50 t/day of production and it was profitable. Now there are plants that process 4,000 to 5,000 t/day,” he says.


Jorge Gentilly presents his company’s technology, a benchmark in precision agriculture.

The group of producers that formed this association became a public limited company and was the origin of a canning factory called Inalpa that exists today and markets its products such as peas and other foods that are today sold in supermarkets. can be seen.

More sectors and return to industry

In 1979, as the economic part did not satisfy him, Gentilly left that venture and started working in this field with his brother, an electronic engineer. “I went to the area of ​​San Francisco, Cordoba and I planted 3,000 hectares,” he recalls.

Later, in 1995, it decided to devote itself more to electronics and develop into a supplier of measurement elements such as rev counters, tachometers, belt slip indicators, harvester terminals and automotive sprayers.

In 2001 he had To sell 200 hectares to pay off debt, and in 2002 he decided he no longer wanted to depend on other factories. It was then that they registered the Plantium brand.

new ventures

“After a while, one of my very intelligent son Leandro started working with me and anticipating that this would not happen to my father, I formed another company, Genentechso that it could develop into a supplier of the elements Plantium”, recalls George.

In 2008, a project was presented with Agco Brasil, for which Leandro took over, and shortly after they began to develop their own products, such as a light bar Plantium branded. In 2010, Leandro himself told Jorge that things grew in the market. autopilot “Don’t you want us to be partners?, he said, so I’ve configured Plantium with Leandro’s participation and myself in equal parts”.


George Gentilly presents his innovations to visitors at a fair

“Leandro is a great visionary who knows how to anticipate the future and new products. He established an office in Rosario and developed advanced products such as robots among other things. I took charge of Gentec, until 2021, having decided together with Leandro, I took Plantium.”

growth

In 2010 the company started its strong and steady growth with autopilot, which still has great potential today, as well as seed monitors and other products. “Today we’re dating At the same time new products appear in the world marketAnd the secret of these achievements is to invest in growth with such strength that, among other things, when crises such as the current crisis strike, there is enough support to allow growth to continue on the side of the company’s strengths, “They say .

Then he says that in Plantium they work nearby 55 engineersAnd that “young people achieve amazing things when they have the potential”.

For this reason, Gentilly formed a committee Five “Brilliant Minds”He meets only to see whom the ship turns north, then he distances himself and all the daily backstage and daily problems are solved by his decisions. “TeaI have a social company concept, and there the first mission is to earn money to compete, but the profit must be returned to them. In salary, in amenities, in comforts, in freedom among other things. It interests me that we have the sustenance to overcome the situation we are going through in Argentina, and this can only be achieved with Criteria for working with the union in the team, respectfully, that one helps the other, and does not take the hyper-personal mode in which each person is convenient to them without considering the other”, affirms Jorge forcefully, remarking that The company will soon inaugurate a 3-storey building in Rosario in which 65 people will be dedicated exclusively to development and innovation.

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